Work

Content Strategy Consultant | July 2023 – Present
I create, curate, and execute content strategies that connect with audiences, amplify engagement, and achieve business goals.

Thamarai Educational Projects | April 2024 – Present
I teach digital literacy and lead workshops that bridge the gap between theory and real-world application.

Sounds Like An Email | June 2024 – Present
I write a weekly newsletter that transforms complex email marketing and SEO concepts into actionable strategies.

Eco Femme | May – October 2024
I developed Eco Femme’s digital strategy from the ground up, delivering impactful results across SEO, email campaigns, and LinkedIn storytelling.

Other Contributions

  • I analyzed audience engagement during the TikTok ban, navigating high-pressure challenges during COVID-19 to keep users engaged with strategic content initiatives.
  • I’ve facilitated over 15 digital literacy workshops, helping underserved students gain real-world skills and confidence.
  • I’ve shaped audience-focused strategies for platforms like Hungama, TikTok, and Disney Star, blending creative storytelling with data-backed insights to drive engagement.