About Me.

I can’t put down questions that don’t have obvious answers yet. Why do certain sounds outlast the culture that made them? Where a symbol goes when it becomes a cliché? What disappears when a species does? I dig until I find the shape of something and then I make it visible.

I run Ammulsify, a music intelligence and data storytelling practice based in Mumbai. The work moves from question to dataset to code to finished visual-research, analysis, and design handled in the same place. I work with platforms, music labels, publications, and cultural strategy projects across emerging markets and multilingual ecosystems, mostly in music and adjacent fields. Each project starts with building the right structure for the data before anything gets built on top of it.

I believe facts and feelings are equally valid ways of knowing something. That numbers and words together can shift how people see the world. That how you present something is its own argument. The question is always the starting point.