Category Localisation

Explore best practices, frameworks, and insights on localisation for content, marketing, and global expansion

Localisation

Festivals, Feeds & Fandoms: How India’s Internet Keeps You Hooked

Festivals, Feeds & Fandoms: How India’s Internet Keeps You Hooked India’s Visceral Pride Is the Ultimate Growth Hack for Global Platforms. There is no off-season in India’s digital culture. Festivals blend into each other, fandoms sustain the gaps, and when…

Nirukti N
February 5, 2025

Localisation

Localisation is Strategy, Not Semantics

Localisation is Strategy, Not Semantics India is a linguistic giant. The 2011 Census recorded 121 languages spoken by 10,000 or more people, and over 19,500 distinct mother tongues were reported. The people’s linguistic survey of India estimates more than 780…

nirukti91
January 17, 2025